Eurosport to screen worlD urbAn gameS fInals acroSs europE
London, 11 September 2019 – Eurosport, the number one destination for sports fans in Europe, has agreed a deal with the Global Association of International Sports Federations [GAISF] to broadcast live coverage from the inaugural World Urban Games Budapest 2019.
Coverage of the World Urban Games on Eurosport and Eurosport Player ensures that live action from the BMX freestyle, 3×3 basketball and breaking finals will be screened in over 50 countries and territories across Europe in 21 languages.
Laurent Prud’homme, SVP Rights Acquisitions & Syndication for Eurosport, said: “We are delighted to partner with the GAISF for the upcoming World Urban Games to showcase a selection of sports that continues our year-round Olympic storytelling.
“There are clear synergies between the ambitions of the GAISF and Eurosport as we both look to engage new and younger audiences and reach more fans than ever before. It’s a hugely exciting time for people who are passionate about Olympic sports and Eurosport is the perfect place to follow the biggest events on the road to Tokyo 2020.”
As announced last week, a deal has also been agreed with the Olympic Channel to stream live action of the Games throughout the event.
The World Urban Games, powered by GAISF, will take place from 13-15 September 2019 and feature six competition and two showcase sports.
Launched with the full support of the International Olympic Committee, the role of the Games is to create a multi-sport platform for International Federations and new disciplines on a global stage.
The Games will take place on the site of the Nagyvásártelep, an abandoned market hall in the south of Budapest. The site has an authentically urban feel and provides the perfect backdrop for a three-day festival of urban culture.
As well as incorporating competition and showcase sports, the Games will feature demonstration events, providing opportunities for spectators of all ages and abilities to try a number of exciting urban sports. The Festival programme also includes live music, street art and dance, with the aim of inspiring a new generation of urban athletes around the world.
Following the broadcast announcement, GAISF President Raffaele Chiulli said:
“Our agreement with Eurosport underlines the importance of urban sport and the global interest towards the first edition of the World Urban Games.
“We are constantly looking at new ways to promote our international sport federations and to develop new sport disciplines, and the latest broadcasting deal will provide a fantastic opportunity for the participating sports to reach a new audience throughout Europe.”
Local Organising Committee Chairman Balázs Fürjes said:
“As we get closer to the Games, the level of global interest is clear. It is a wonderful opportunity for this city to host another major event in 2019 and I believe that Eurosport will ensure that the first World Urban Games is a major success throughout Europe.”
To find out more about the World Urban Games Budapest 2019, please visit https://wugbudapest.sport/